New Member Welcome Message Included

A good understanding of plan design and coverage can increase members’ satisfaction with their health plan. The member enrollment period provides a unique opportunity for plans to ensure member understanding of the plan design while building customer satisfaction and member loyalty. The Myers Group offers a number of New Member Understanding and Satisfaction survey modules to help ensure your members are informed, receive a warm welcome from the plan, and are completely satisfied.  

The New Member Understanding and Satisfaction Survey provides quantitative and qualitative feedback on the plan’s overall effectiveness and/or quality improvement needs within the following areas:

• Pre-enrollment Marketing Materials vs. Competitors
• New Member Written Materials and Information
• New Member Awareness and Understanding of Benefits and Coverage
• New Member Awareness and Understanding of Plan Services and Web Site
• New Member Cultural Needs Assessment
• New Member Health Risk Assessment

In order to enhance the value and effectiveness of this research, The Myers Group incorporates an official Welcome Message on behalf of the health plan.  Health plans may also contract for this service separately.  

For plans seeking NCQA accreditation, the following elements are supported by The Myers Group survey tool:

Members Rights and Responsibilities:

• RR4 - Subscriber Information  
• RR7 - Marketing Information
• QI4 - Availability of Practitioners